Lipstick Trends AW2025
The lipstick trends AW2025 reflect a shift toward expressive depth and layered textures, offering consultants fresh opportunities to update seasonal advice. From glossy oxblood and structured ’90s liners to terracotta warmth and blurred berry stains, the season blends nostalgia with modern polish. Understanding these nuances will help you guide clients toward looks that feel both fashion-forward and wearable within their personal palette.
1. Deep, Glossy Lips & Bold Berry Shades
- Glossy garnet, oxblood, and deep berry lips are commanding centre stage—especially when balanced with a subtle, radiant complexion.
- Marie Claire highlights standout shades like Orange Crush, Rich Rose, Vampy Wine, Brownish-Red Beauty, and Ruby Red Realness—offering everything from cozy earthiness to bold statements.
- The “Polished Vamps” look features rich lips paired with smudged, smoky eyes for evening-ready glamour.
2. Blurred, Bitten-Berry Looks & Romantic Nudges
- The “bitten lip” aesthetic—with its soft, smudged edges and deep berry tones—is having a major moment, bringing that effortless French or K-beauty charm.
- A softer “rose glow” lip, achieved through tinted balms or light stains topped with gloss, gives a fresh, youthful allure.
3. ’90s Structured Lips & Ombré Gloss Combos
- Defined ’90s-style lips are back—think sharp liners, velvety finishes, and shades like rosewood or dusty mauve.
- A nostalgic twist returns with brown lip liner paired with glossy centers—creating chic, multi-dimensional ombré lips.
4. Earthy Hues & Terracotta Sophistication
- Warm, terra-cotta, burnt bronze, and brick-red tones are trending across lips, eyes, and cheeks—perfect for autumn’s cozy palette.
- The “Book Club Brown” trend blends warm browns across the face, evoking candlelit cafés and literary charm.
5. Subtle Nudges & Satin Skin
- A softer nude lip is rising once again—especially shades like “mocha mousse,” which offer a universally flattering, cool-tone finish.
- Overall skin is shifting toward a satin-soft matte—smooth and polished, but still luminous in the right places.
6. Expressive Eye & Lip Pairings—Grunge Meets Clean
- Expect contrasts like “clean” minimal skin paired with expressive, statement-making elements—grungy smudged liner, tightlining, and oxblood lips unapologetically take the spotlight.
- Runway touches include glossy oxblood lips (see Tom Ford), spider lashes (Chloé), and burgundy mascaras to enhance depth and warmth.
What to Note as a Consultant – Lipstick Trends AW2025
- Glossy depth – Oxblood, garnet, and berry shades with sheen dominate; recommend for Winters and deep Autumns.
- Blurred/bitten effects – Soft-focus berry stains suit clients preferring a less structured, youthful approach; aligns well with Springs and Summers.
- ’90s revival – Defined liners in rosewood, mauve, and brown with either matte or gloss finish; ideal for clients who enjoy precision and contrast.
- Earthy warmth – Terracotta, brick, and brown-red tones connect with Autumn palettes and those seeking cosy, natural elegance.
- Nudes redefined – Mocha, rose-beige, and satin-finish neutrals remain popular; useful across palettes when advising clients who want understated polish.
- High-contrast styling – Clean, luminous skin paired with strong lips or eyes—highlighting the importance of balance in full-look recommendations.
Lipstick Trends AW2025 by Season
| Trend | Best Season Matches | Notes for Consultants |
|---|---|---|
| Glossy berry / oxblood | Winter (Cool, Clear, Deep); Deep Autumn | Suits cool/neutral undertones; suggest sheen or gloss for freshness, matte for drama. |
| Blurred / bitten berry | Summer (Light, Cool, Soft); Light Spring | Works well with lighter, softer palettes; recommend stains or tinted balms over opaque formulas. |
| ’90s structured lips | Winter (Clear, Cool); Autumn (Deep, Soft); Soft Summer | Rosewood, mauve, and brown liners are versatile—great for clients who enjoy definition and throwback chic. |
| Terracotta & brick reds | Autumn (Warm, Deep, Soft); Warm Spring | Strong match to Autumn palettes—rich, earthy warmth enhances natural colouring. Springs can wear the brighter terracottas. |
| Brown lip revival | Deep Autumn; Autumn | Suggest chocolate or red-brown tones—clients should balance with defined eyes or polished base. |
| Nudes redefined | Summer Soft & Cool (rose-beige); Spring Light & Warm (peachy-nude); Autumn Soft (mocha/bronze) | Satin textures are most flattering—avoid overly matte in lighter palettes. |
| High contrast (clean skin + statement lip) | Clear Winter, Clear Spring | Ideal for clients with naturally high contrast; bold lips stand out beautifully against luminous minimal skin. |
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The information contained above is provided for information purposes only. The contents of this blog post “Lipstick Trends AW25” are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. Helen Kendall-Tobias disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.